About

Joaquín González Clot

Executive Creative Director and Partner, TAMED

I have over 30 years of experience in design and communication. I have been a partner and owner of TAMED since its early years, and I lead its creative work.

At TAMED I have worked with Coca-Cola, Heineken, Lilly, Medtronic, CBRE, JLL, Savills, Cushman & Wakefield, Harrods Hotels, IE, Acerinox and Real Madrid, across FMCG, healthcare, real estate, luxury hospitality, education, sport and industry.

If you're looking for someone to lead creative for your brand or your team, get in touch.

tamed@tamed.es · LinkedIn

Selected projects

Lilly and Disney — Disney Corner: play areas in the paediatric endocrinology waiting rooms of more than 40 hospitals.
Lilly and FEDE — Diabetes Junior Cup: nine editions of the football tournament, bringing together more than 700 children with diabetes from all over Spain, and their families, at the Ciudad del Fútbol in Las Rozas, Madrid. Organised end to end: identity, website, films, activities, medical team and press.
Harrods Hotels — Luxury presentation: a hand-crafted leather case holding a premium-bound brochure and an iPad with a bespoke app and film.
Coca-Cola — Limited-edition aluminium bottles for the UEFA European Championship, launch packaging for Minute Maid and Aquarius Libre, identity manuals for Aquarius and Burn, and Powerade campaigns.
Heineken — Point-of-sale materials for Heineken, Cruzcampo, Amstel, Buckler and Shandy.
JC4 — Identity, film, dossier and website for the JC4 building, commissioned by Knight Frank and Cushman & Wakefield. Won in a competitive pitch.
Korzo — Identity, naming and website for a European real estate investment fund.
IE and CBRE — IE's international IDEAS magazine and CBRE's bilingual annual Tendencias magazine: design, editing and production.

Philosophy

We believe in ideas done properly: original, tailored, striking concepts built to work in the real world. We stay with each brand from first sketch to final delivery, combining the flexibility and personal touch of a studio with almost 30 years of experience working for major companies.

From Madrid, and from London through TAMED LONDON, we work with clients in Spain and internationally. What defines us is quality, agility, professionalism and personal attention.

Team

A core team of designers, writers and executives under the creative direction of Joaquín González Clot, backed by a wide network of collaborators in Spain and abroad who join each project as needed. The hands-on approach of a studio with the production muscle of an agency. It's why our clients keep coming back.

What we do

From idea to delivery, with real examples:

Identity and naming — Korzo, CBRE (AVAM 81), Hispania (Glòries), Barnasud, Móstoles City Council
Campaigns, art direction and photography — Powerade, Aquabona
Packaging — Coca-Cola (UEFA European Championship), Minute Maid, Aquarius Libre
Point of sale — Heineken, Cruzcampo, Amstel
Editorial and luxury brochures — IE, CBRE, Harrods Hotels, JLL
Spaces, signage and stands — Lilly and Disney, Blackstone (MB ONE), Coca-Cola
Events and congresses — Lilly, SEEP, Aigostar, Delin Property, Sete Artes
Digital, apps and film — Acerinox, Delin Property, Viviendas Sobre Plano

We listen, bring more than one idea to the table and treat deadlines as seriously as design. We manage production through our print, packaging and distribution network, which delivers excellent quality at a competitive cost.

Where we cook up ideas

Our studio is a kitchen for ideas. We'll happily come to you, wherever you are, but you're always welcome at Calle Piamonte 23 in Madrid, minutes from the city's main business districts yet wonderfully quiet, or at TAMED LONDON, 51A King Henrys Walk. Call us or drop by: we'd love to welcome you.